The brief's aim is to create a brand name and wordmark logo for a sportswear company specialising in Motocross gear. Under the new name Stormseeker—‘Storm’ is represented by bold, heavy letters and the continuous line reinforce the ‘seek’ aspects. Wordmark is slanted to give an exciting, dynamic feel. Lastly a dark purple tone is chosen as the main logo colour—representing a weather storm.

Along with the logo are 4 new corporate identity sets for the Stormseeker brand. This includes a business card, compliment slip, DL envelope and letterhead. A grey dot pattern and sharp turning line can be seen in all of our stationary design. This pattern is a symbolic idea of a rider venturing through rainy, stormy weather.