The aim of this brief is to create and design an overall branding strategy and promotional items for a lifestyle apparel item of our choice. Items include logo design, style guide, packaging item, swing tag, mini brochure and advertisement.

The chosen apparel here is messenger bag aimed at the male market. The brand name “Monolith”, as represented by 2 stone blocks on the logo, symbolises comfortability and durability within the product. Light green and brown are used to associate the brand with nature.